84,488,480 programs installed

Should I remove VAIO Marketing Tools?

What percent of users and experts removed it?
69% remove it31% keep it
Overall Sentiment
What do people think about it?
(click star to rate)
How common is it?
Global Rank #4,906
United States Rank #17,463
Reach 0.1051%
Lifespan of installation (until removal)
< 16.98 days
500.89 days >
Average installed length: 263.18 days

Other programs by Sony

VAIO Marketing Tools

What is VAIO Marketing Tools?

The Sony VAIO Marketing Tools is a program that is typically installed with various versions of VAIO laptops. Designed to run on startup as well as through a scheduled Windows task (during login to bypass UAC), the program is designed to deliver information about related Sony products that can be downloaded or purchased. This is an optional program.


It is bundled and preinstalled with various Sony computers. Upon installation and setup, it defines an auto-start registry entry which makes this program run on each Windows boot for all user logins. A scheduled task is added to Windows Task Scheduler in order to launch the program at various scheduled times (the schedule varies depending on the version). The main program executable is MarketingTools.exe. A vast majority of those who have this installed end up removing it just after a couple weeks. The software installer includes 4 files and is usually about 12.5 MB (13,109,696 bytes).
  • Automatically starts with Windows
  • Many experts agree, if you don't use it you should remove it!
Bundled relationships

This program is pre-installed on the PC

Such software is installed by the manufacture when delivering the PC to the end user. Some pre-installed programs are considered bloatware as they are simply limited function trials, while others are required for proper PC operation.

Program detailsProgram details

URL: esupport.sony.com
Installation folder: C:\Program Files\Sony\Marketing Tools
Uninstaller: C:\Program Files\Sony\Marketing Tools\Uninstaller.exe /bootstrap
Estimated size: 12.5 MB

Program filesFiles installed by VAIO Marketing Tools

Program executable:MarketingTools.exe
Name:Marketing Tools
Path:C:\Program Files\Sony\Marketing Tools\MarketingTools.exe
Additional files:
  • MarketingTools.exe - Marketing Tools
  • HammerProgram.dll - HammerProgram
  • Uninstaller.exe - Uninstaller
  • Win32Interop.dll

Program behaviorsBehaviors exhibited

Scheduled Task
  • MarketingTools.exe is scheduled as a task named 'Marketing Tools' (runs weekly on Mondays at 10:00).
Scheduled Task (Boot/Login)
  • MarketingTools.exe is automatically launched at startup through a scheduled task named 1.
Startup File (All Users Run)
  • MarketingTools.exe is loaded in the all users (HKLM) registry as a startup file name 'MarketingTools' which loads as C:\Program Files\Sony\Marketing Tools\MarketingTools.exe.

Program resource utilizationResource utilization averages

Memory:17.37 MB
21.09 MB average
Total CPU:0.0001826737%
0.031193% average
Kernel CPU:0.00011575%
0.016088% average
User CPU:0.00006692%
0.015104% average

How do I remove VAIO Marketing Tools?

You can uninstall VAIO Marketing Tools from your computer by using the Add/Remove Program feature in the Window's Control Panel.
  1. On the Start menu (for Windows 8, right-click the screen's bottom-left corner), click Control Panel, and then, under Programs, do one of the following:
    • Windows Vista/7/8/10: Click Uninstall a Program.
    • Windows XP: Click Add or Remove Programs.
  2. When you find the program VAIO Marketing Tools, click it, and then do one of the following:
    • Windows Vista/7/8/10: Click Uninstall.
    • Windows XP: Click the Remove or Change/Remove tab (to the right of the program).
  3. Follow the prompts. A progress bar shows you how long it will take to remove VAIO Marketing Tools.
  4. If for some reason uninstallation fails, please install Microsoft's uninstall fixer utility which will help fix problems with programs that can't be uninstalled at support.microsoft.com.

Win 7 (SP1) 77%
Win XP 0%
Automatically starts? Yes
(Found in the run registry)

Windows OS versionsWindows

Which Windows OS versions does it run on?
Windows 7 84.52%
Windows 10 9.59%
Windows Vista 5.69%
Windows XP 0.19%
Which OS releases does it run on?
Windows 7 Home Premium 65.96%
Windows 7 Professional 11.93%
Windows 10 Home 6.16%
Windows Vista Home Premiu... 5.09%
Windows 7 Starter 4.27%
Windows 7 Ultimate 1.94%

Distribution by countryGeography

16.93% of installs come from Germany
Which countries install it?
  Germany 16.93%
  United Kingdom 16.45%
  Italy 11.57%
  France 8.70%
  United States 6.36%
  Spain 5.69%
  Netherlands 4.40%
  Belgium 3.63%
  Austria 3.06%
  Greece 2.68%
  Sweden 2.53%
  Russia 1.91%
  Turkey 1.58%
  Poland 1.48%

About Sony

Sony is a leading manufacturer of electronics products for the consumer markets and is the electronics business unit and the parent company of the Sony Group.
Publisher URL: www.sony.com


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