40,688,004 programs installed

Should I remove Digital Advertising Alliance Protect My Choices Beta?

What percent of users and experts removed it?
6% remove it94% keep it
Overall Sentiment
Very good
What do people think about it?
Be the first to rate (click star to rate)
How common is it?
Global Rank #15,322
United States Rank #8,084
Reach 0.0228%
Installation trends (last 30 days)
Uninstallation trends (last 30 days)
Lifespan of installation (until removal)
< 9.06 days
267.41 days >
Average installed length: 140.50 days

Versions

VersionDistribution
1.4.0.0 23.13%
1.3.0.0 21.77%
1.2.0.0 29.25%
1.1.0.0 17.69%
1.0.0.0 8.16%

Digital Advertising Alliance Protect My Choices Beta

What is Digital Advertising Alliance Protect My Choices Beta?  (from Digital Advertising Alliance)

The Chrome, Firefox, and Internet Explorer versions of Protect My Choices are extensions that help preserve the opt-out preferences you set for interest-based advertising from participating companies. They are designed to help prevent the accidental deletion from your browser of cookies that store these choices. "Prote...  Read more

Overview

Digital Advertising Alliance Protect My Choices Beta is a program developed by Digital Advertising Alliance. The most used version is 1.2.0.0, with over 98% of all installations currently using this version. It adds a Browser Helper Object (BHO) to Internet Explorer. The software installer includes 1 files and is usually about 836 KB (856,064 bytes). In comparison to the total number of users, most PCs are running the OS Windows 7 (SP1) as well as Windows 8. While about 89% of users of Digital Advertising Alliance Protect My Choices Beta come from the United States, it is also popular in United Kingdom and Canada.

Program detailsProgram details

URL: www.aboutads.info/help/IEPMC
Installation folder: C:\Program Files\digitaladvertisingalliance\protect my choices
Uninstaller: MsiExec.exe /X{05FD0640-DABB-4C27-8F91-05DA1ACC1C7A}
(The Windows Installer is used for the installation, maintenance, and removal.)
Estimated size: 836 KB
Language: English (United States)

Program filesFiles installed by Digital Advertising Alliance Protect My Choices Beta

  • pmc.dll - Protect My Choices

Program behaviorsBehaviors exhibited

Internet Explorer BHO
  • pmc.dll is installed in Internet Explorer as a BHO (Browser Helper Object) under the name 'Protect My Choices (Beta)' with the class of {3DFCDCA1-AEAC-4302-A690-BFB683568BAA}.

How do I remove Digital Advertising Alliance Protect My Choices Beta?

Quickly and completely remove Digital Advertising Alliance Protect My Choices (Beta) from your computer by downloading "Should I Remove It?", its 100% FREE and installs in seconds (click the button below).
Or, you can uninstall Digital Advertising Alliance Protect My Choices Beta from your computer by using the Add/Remove Program feature in the Window's Control Panel.
  1. On the Start menu (for Windows 8, right-click the screen's bottom-left corner), click Control Panel, and then, under Programs, do one of the following:
    • Windows Vista/7/8: Click Uninstall a Program.
    • Windows XP: Click Add or Remove Programs.
  2. When you find the program Digital Advertising Alliance Protect My Choices (Beta), click it, and then do one of the following:
    • Windows Vista/7/8: Click Uninstall.
    • Windows XP: Click the Remove or Change/Remove tab (to the right of the program).
  3. Follow the prompts. A progress bar shows you how long it will take to remove Digital Advertising Alliance Protect My Choices Beta.

How do I reset my web browser?

If your web browser homepage and search settings have been modfied by Digital Advertising Alliance Protect My Choices Beta you can restore them to their previous default settings.
Microsoft Internet Explorer
Mozilla Firefox
Google Chrome

OS VERSIONS
Win 7 (SP1) 65%
Win XP 1%
 
USER ACTIONS
Uninstall it 6%
Keep it 94%
 
GLOBAL RANK
#15,322

Windows OS versionsWindows

Which Windows OS versions does it run on?
Windows 7 66.67%
Windows 8 14.97%
Windows Vista 11.56%
Windows XP 6.80%
Which OS releases does it run on?
Windows 7 Home Premium 49.66%
Windows 7 Professional 9.52%
Windows Vista Home Premiu... 9.52%
Microsoft Windows XP 6.80%
Windows 7 Ultimate 6.80%
Windows 8.1 5.44%

Distribution by countryGeography

89.32% of installs come from the United States
Which countries install it?
  United States 89.32%
  United Kingdom 5.56%
  Canada 2.99%
  France 1.28%
  Brazil 0.43%
  Romania 0.43%

OEM distributionPC manufacturers

What PC manufacturers (OEMs) have it installed?
Dell 39.81%
Hewlett-Packard 34.95%
Acer 7.77%
ASUS 5.83%
GIGABYTE 3.88%
Toshiba 3.88%
Lenovo 1.94%
Gateway 0.97%
Alienware 0.97%
Common models
Dell Inspiron N5110 1.89%
Dell Dell DXP061 1.89%
Gateway DX4860 1.89%
HP Pavilion dv7 Notebook ... 1.89%
Dell MM061 1.89%
Dell Dell System Inspir... 1.89%

comments2 comments

user comment
user comment
AdTiredover a year ago
Excuse me ..... but HOW do I (we) actually get it to WORK? You know ... actually BLOCK advertising??!!
user comment
cillar3over a year ago
This beta version disabled some of my Chrome extensions; its not ready for "prime time"!